Now available in paperback!

Speaking directly to business owners and executives, Updraft  asks, “Are you leading your organization to new heights — or is your company stuck on the ground?”

So many leaders are exhausted and frustrated – they are expending far too much energy — and in the wrong places. Updraft seeks to change readers’ understanding of leadership, emphasizing its connection to and impact on organizational performance.  

In the same way that geese in a v-formation support each other and the progress of the entire flock with the updraft that comes off their wingtips, leadership can create its own updraft by inspiring the passion, coordination and teamwork that leads to stellar performance on both the individual and organizational levels.

Thought-provoking and engaging, Updraft combines fresh perspectives, real-life examples and practical advice on how you can transform your own organization, inspiring you to take it to new heights.

Advance Praise

“A provocative read on how any organization, can perform at the highest levels.  Get your whole leadership team reading this book — your company’s success depends on it.”
 Mike Michalowicz, author ofProfit First

“Freedman delivers an engaging, insightful, fresh look at great leadership. Updraft is a terrific read for anyone interested in taking their organization to the next level.”
Shaun Van Vliet, Managing Director, Consilium Associates, Merrill Lynch, Pierce, Fenner & Smith Inc.

“Successful organizations require superior leadership.  Those who aspire to lead can acquire leadership skills the hard way through painful mistakes.  Or they can read Updraft, a thoughtful, fresh, often entertaining book, based on the author’s extensive consulting experience.  I enthusiastically recommend the latter course!”
Hugo Sonnenschein, President Emeritus, University of Chicago

“Updraft is a powerful tool. It demands your attention, gives practical advice, steps to follow, and guidance so that you too can become a great leader, enjoy the process and soar to great new heights.”
Lei Lei, Ph.D, Dean, Rutgers Business School, Rutgers University